For each challenge, a bespoke process that brings together consumers, specialists, brand teams, and agencies
We work with Consumer and Market Insights (CMI), UX, Communication, Brand, and Design teams, offering strategic solutions to your project:
Consumer Insights
Consumer Insights
[ trends, quali & quanti research ]
_ Brand and product assessment
_ Testing and Validation of formulas, concepts, pack, communication
_ Exploratory research
_ Shopper Journey
_ Online communities
_ Desk Research & Social Listening
Consultancy
Consultancy
[ strategy and positioning for brands and products ]
_ Re / Positioning for brands and products
_ Market opportunity mapping
_ Insights Curation
Co-creation
Co-creation
[ workshop & Innovation ]
_ Consumer Experience
_ Co-creation with consumers
_ Intelligent co-creation with AI and/or graphic facilitation
_ Brand/Product Sprint
User Experience
User Experience
[ UX DISCOVERY & RESEARCH ]
_ UX Discovery
_ UX Research
_ Low or medium-fidelity prototyping
We deliver clear, future-proof guidelines.
Our methodology adapts to a myriad of scenarios, demographics, and requirements, going beyond in-depth interviews and traditional discussion groups.
We prototype, test, and try new ideas, following the pace and needs of each business model.
ALIGN
Positioning all project stakeholders at the same starting point, clearly defining the challenge and identifying the gaps to be filled.
Understand
Collecting all the existing knowledge of the project in detail to deeply understand the context.
Listen
Getting close to consumers, specialists, brand teams, and design/communication agencies to create effective solutions.
Connect
Carefully analyzing everything we’ve discovered and establishing connections between key learnings to achieve a consistent narrative. Great insights usually emerge from non-verbal methodologies.
Co-create
Developing concepts, drafts, and prototypes in partnership with consumers so that we can provide truly customer-centric solutions.
Test
Presenting pieces of communication, concepts, brands, packaging, formulas, and products to consumers, collecting perceptions, and co-creating adjustments to ensure the final solution is precise and effective.
